ABOUT

myPaisaa aims to provide a robust savings solution that’s better, cheaper and more reliable than traditional banking systems, thereby, addressing the financial needs of over 500 million under-served people in India.

NORTH STAR METRIC

Get 1,00,000 paying customers for myPaisaa by the end of 2024.

ACTION PLAN

STEP 1 - SET-UP A MARKETING TEAM

Hired and groomed a small yet powerful team of marketing experts to achieve the north star metric.

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STEP 2 - CREATED A DISTINCT BRAND IDENTITY

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STEP 3 - BUILT A BRAND FRAMEWORK

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STEP 4 - BUILT A GROWTH FRAMEWORK

MARKETING MIX

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Partnerships will be the main driver of growth through white labelling of the app, followed by phygital outlets, referral, organic and paid ads.

THE GROWTH MODEL

Double down on acquisition and retention growth levers using the following framework: